Heroes, not just caregivers
Our philosophy is simple. We hire heroes, not just caregivers. Health care needs more humanity and our heroes are here to do just this.
You’ve been a hero for long enough.
Stepping into the role of a caregiver for your elderly parent or loved one is a colossal task. Suddenly, you become the center of your loved one’s world, their lifeline. So little in life equips us to become an everyday hero, but that is what you will become.
It’s difficult to quantify the time, energy, and care you’ll give, and many of us come to the place where the burden of care is too great – and we must find help. For your loved ones, the help must be on their terms, ease their fears, and elevate their quality of life. For you, the help must provide you with peace of mind, time, and space to regain balance in your life.
Hero Home Care knows how challenging it can be to find that kind of help; in fact, it is why we exist today.
Our Heroic Story
What began with a personal search for better care revealed a simple truth. How you age changes everything. Families needed more than support. They needed care that felt human, consistent, and worthy of trust. That belief became the foundation of Hero Home Care and a commitment to transform how care is delivered for a better aging journey.
The name Hero Home Care was inspired by the everyday heroes all around us. Caregivers who show up with heart. Families who advocate for the people they love. Seniors choosing to age with dignity and purpose. Our name is a tribute to these heroes and a reminder that the smallest acts of care can create moments that matter.
Today, Hero Home Care remains guided by a clear purpose. To create happy humans and healthy communities by transforming how care is delivered and focusing on moments that matter at every stage of aging.
Who We Are
The fastest way to get to know us at Hero Home Care is to understand the core values that align our team and guide every decision we make at Hero Home Care. They are the building blocks of our culture and can be felt with every Hero Home Care touch.
People Come First
Commit To It
We Do 1% Better
Go Above & Beyond
Our Leadership Team
Danny Birch
Danny Birch is the Co-Founder and Co-CEO of Hero Home Care, providing clear, values-driven leadership while shaping the organization’s culture and long-term vision for the future of home care. A lifelong entrepreneur with a Bachelor of Commerce from the University of Victoria, Danny’s path into home care became personal when his 93-year-old grandmother needed support at home and experienced the challenges of our health care system. Danny is widely recognized as a thought leader in aging, leadership, and community-based care. He serves as a Board Director with the BC Care Providers Association and SafeCareBC and is a regular speaker and contributor across the sector. Guided by firsthand experience and long standing leadership in the aging and care sector, Danny is committed to transforming how care is delivered for a better aging journey.
Elizabeth Rose, BSN RN
Elizabeth Rose brings together her nursing, business, and project management expertise in her role as Co-Founder and Co-CEO of Hero Home Care. With degrees in Nursing, Business, and Project Management, she blends clinical knowledge with strong leadership skills to design care models that are both compassionate and effective. Her career began at the bedside in frontline nursing and expanded into leading large-scale health initiatives at provincial and national levels across the globe, giving her a broad perspective on what high-quality care can and should look like. The turning point in her journey came when she cared for her mother-in-law from thousands of miles away, navigating long flights, sleepless nights, and the emotional strain of distance caregiving. That experience inspired her to launch Hero Home Care to create better options for families supporting loved ones at home. Elizabeth is known for uniting empathy with execution, building systems and teams that honour the humanity of care while maintaining excellence, accountability, and innovation across the organization.
Agnes Choy, CPA, CGA
Finance leader Agnes Choy brings more than 25 years of experience to her role as Director of Finance at Hero Home Care. She provides the financial stewardship and systems that support growth while reinforcing Hero Home Care’s purpose of creating happy humans and healthy communities. Agnes has led financial operations in technology, wholesale, and career training sectors, building a reputation for creating clarity and structure in complex environments. Agnes previously served as a Controller and project sponsor, leading global financial reporting, major system upgrades, and profitability improvements through better cash management and subscription based billing. Her experience also includes senior finance leadership roles where she guided teams through audits, integrations, and organizational change. Known for her analytical strength and collaborative approach, Agnes ensures financial strategies align with business goals and long term sustainability.
Julian Deck
With a career shaped by scaling high-growth companies, Julian Deck now guides Hero Home Care as Director of People Operations. He ensures people, culture, and processes are aligned to deliver exceptional service and sustainable growth. Julian began at lululemon athletica, helping drive the company’s rapid expansion from $60M to $600M in revenue by collaborating across finance, operations, and merchandising. Julian later joined Nurse Next Door as VP of Operations, where he led the U.S. launch and oversaw growth from 30 to more than 150 locations across North America. He has also held senior roles as COO of an organic vitamin company and VP of Customer Success for a technology firm delivering scalable mental health solutions. Known for his systems-focused, people-first leadership, he has implemented lean efficiencies, communication structures, and leadership development programs that help organizations thrive during rapid change.
Travis Tinning
Travis Tinning leads sales and marketing at Hero Home Care, combining entrepreneurial energy with a passion for building meaningful connections in the community. He focuses on driving sustainable growth through targeted marketing, local partnerships, and sales systems that connect families with the care they need, in alignment with operational capacity. Travis’s career began in professional sports with the NHL, NBA, and Major League Baseball before he became one of the earliest Nurse Next Door franchise partners in 2008. There, he grew his operation into a thriving multi-million-dollar business while gaining firsthand experience in franchise development, growth strategy, and client care. Travis later applied his knowledge as a franchisor advisor, coaching teams on how to scale responsibly while maintaining service quality. Known for his ability to motivate and inspire, he thrives on helping people and organizations reach their potential. A proud Penticton native, he got his start in business as a teenager selling parasailing rides on Okanagan Lake, an early glimpse of the sales leader he would become.
Praveena Dutt, LPN
Praveena Dutt oversees operations across Greater Vancouver and the Fraser Valley as Regional Director for Hero Home Care, leading her team to deliver exceptional care and build trusted relationships with families and professionals. With more than 20 years of experience in nursing and health care leadership, she has worked across long-term care, community care, and clinical operations, developing deep expertise in patient-centered practice. Her background includes roles as Director of Care, Clinical Operations Manager, and Nurse Educator, where she mentored interdisciplinary teams, advanced quality standards, and strengthened workplace culture. Praveena is also experienced in CARF accreditation, occupational health and safety, rehabilitation programs, and leadership development, giving her a comprehensive perspective on safe, reliable, and dignified care. At Hero Home Care, she is known for her belief that great care starts with great people, and she is passionate about supporting her teams to grow, excel, and make a meaningful difference in the lives of seniors across the region.
Praveena Dutt, LPN
Praveena Dutt oversees operations across Greater Vancouver and the Fraser Valley as Regional Director for Hero Home Care, leading her team to deliver exceptional care and build trusted relationships with families and professionals. With more than 20 years of experience in nursing and health care leadership, she has worked across long-term care, community care, and clinical operations, developing deep expertise in patient-centered practice. Her background includes roles as Director of Care, Clinical Operations Manager, and Nurse Educator, where she mentored interdisciplinary teams, advanced quality standards, and strengthened workplace culture. Praveena is also experienced in CARF accreditation, occupational health and safety, rehabilitation programs, and leadership development, giving her a comprehensive perspective on safe, reliable, and dignified care. At Hero Home Care, she is known for her belief that great care starts with great people, and she is passionate about supporting her teams to grow, excel, and make a meaningful difference in the lives of seniors across the region.
The Hero Journal
Parkinson’s Disease: How to Best Support Your Loved One’s Mobility and Quality of Life
What to Expect: A Day in the Life of a Senior’s Caregiver
Avoiding Caregiver Burnout: Strengthening Relationships with Family Members
Ageing Gracefully: Normal Ageing vs. Dementia
Caring and Providing Help for Seniors During the Holiday Season
